What is a successful social media campaign and how do you ensure that the money spend on social media generate a high return on investment (ROI).
What is a successful social media campaign?
When you run campaigns on social media the first thing you should do, even before setting up the campaigns, is to set your targets and conditions. By targets and conditions I mean to identify what you want to achieve from your campaigns (goals), how to measure the ROI and what you consider to be a successful campaign or not.
To give you some examples, a successful social media campaign can be one that will:
Create more followers
Create more shares
Create more likes, pins, +1s
Create more traffic to a website
Create more conversions
Your goals depend on your business and marketing objectives (increase brand awareness, make more sales, increase customer royalty etc.) but in general they should fall into one of the above categories.
What is a successful social media campaign?
When you run campaigns on social media the first thing you should do, even before setting up the campaigns, is to set your targets and conditions. By targets and conditions I mean to identify what you want to achieve from your campaigns (goals), how to measure the ROI and what you consider to be a successful campaign or not.
To give you some examples, a successful social media campaign can be one that will:
Create more followers
Create more shares
Create more likes, pins, +1s
Create more traffic to a website
Create more conversions
Your goals depend on your business and marketing objectives (increase brand awareness, make more sales, increase customer royalty etc.) but in general they should fall into one of the above categories.
7 Tips for a Successful Social Media Campaign
Despite of what you want to achieve from social media, there are some guidelines or tips you can follow to increase your chances of running a successful social media campaign.
#1 Run Pilot Campaigns first
Before you start with your main campaign, it is better to fist run a pilot campaign for a couple of days or a week to test different ads, targeting options and messages so that when you run the main campaign it is more optimized.
For example if you plan on running a campaign on Facebook for a month, you can first run a pilot campaign for a week testing 2-3 images for the ads and different targeting options and at the end of the week you start your main campaign with the winners (ads with the best CTR).
#2 Make your campaigns targeted and not general
Social media networks have a lot of information about users and that includes demographics, interests, likes and dislikes and many more. When running campaigns on social media take advantage of all these data and make your campaigns targeted to specific groups of people (based on either demographics or interests) and you will get better results, lower cost and a higher ROI.
#3 Don’t forget about the ‘Call to Action’
When running a campaign on Facebook or Twitter it’s easy to get carried out and forget about the ‘call to action’. In simple terms this is the part where you will ask users to do something i.e. visit your website, register to your newsletter, view your products or services.
In each and every ad or promoted post (or tweet) make sure that there is a clear indication of what users should do when they see your ads. Here is a very nice example from Fiverr on Facebook.
Read Full Article Here: 7 Tips for a Successful Social Media Campaign
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